{
    "timeline":
    {
        "headline":"The Amazon effect",
        "type":"default",
		"startDate":"2000",
		"text":"<div style='font-size:16px; font-weight:normal; color:#74736c;'>How Amazon has changed the world of commerce</div><br /><div><img src='_media/smile.png'></div>",
		"asset":
        {
            "media":"",
            "credit":"",
            "caption":""
        },
        "date": [
		{
                "startDate":"2004",
 		    "headline":"How do purchases get from your virtual shopping cart to the doorstep? There are two ways.",
                "text":"",
                "asset":
                {
                    "media":"https://vine.co/v/b55LOA1dgJU",
                    "credit":"",
                    "caption":""
                }
                
            },

	      {
                "startDate":"2008",
 		    "headline":"Buying a vacuum through <b>Amazon</b>",
                "text":"",
                "asset":
                {
                    "media":"_media/fulfillment1a.png",
			  "credit":"",
                    "caption":"The vacuum order is placed, processed and shipped completely by Amazon."
                }
            },

  		{
                "startDate":"2012",
 		    "headline":"Buying a vacuum through an alliance between<br /><b>Amazon and GoVacuum</b>",
                "text":"",
                "asset":
                {
                    "media":"_media/fulfillment1b.png",
			  "credit":"",
                    "caption":"The vacuum, originally supplied by GoVacuum, is ordered, processed and shipped by Amazon."
                }
            },

	      {
                "startDate":"2016",
 		    "headline":"What is the Amazon effect?",
                "text":"<div style='font-size:20px; line-height:115%; font-weight:normal; color:#74736c;'><div style='font-size:24px; color:#9b164f;'><i>Consumers</i><br/ ></div><div>Amazon and its Marketplace sellers are a one-stop shop for a broad range of merchandise making products easier to find. The best deals are often faster and cheaper than the alternatives.<br/ ><br /><div style='font-size:24px; color:#9b164f;'><i>Amazon</i><br/ ></div><div>By fusing their businesses, both Amazon and independent sellers can attract more customers and improve profit margins. But doing so can create risks for Amazon and third-party sellers.</div>"
            },

		{
                "startDate":"2024",
                "headline":"Amazon.com Fulfillment",
                "asset":
                {
                    "media":"http://interactive.ftdata.co.uk/features/2012-06-01_amazon/pages/receipts.html"
                }
            }
        ]
    }
}